So I've now heard from 3 sources that this is a great book on customer persuasion. If you work in marketing or product management you know that customers are increasingly ignoring your marketing message. Waiting For Your Cat to Bark, the newest book from Jeffrey and Bryan Eisenberg ia all about persuading customers to do business with you when they ignore marketing. You can read an excerpt from the book here at Michele Miler's great blog on marketing to women.
Here are some topics they cover:
How the customer's buying process works in a cross-channel, new media-driven marketplace
Why customers respond differently today than they used to
How to use the Web to generate persuasive momentum across multiple channels
How the various touch-points within a business affect each other
How to guide prospects through the buying process at every customer touch-points
How personality traits influence customer behavior online and offline
How to anticipate the different angles from which customers approach your business
How to identify and provide meaningful answers to your customers' questions at each stage of their buying process
How to begin implementing Persuasion Architecture™ techniques for your business
The book also comes with an 80-minute DVD of a conversation about the book that took place between the Eisenbergs and some of the great marketing minds of the day.
You can buy the book HERE now and you'll save 35% off the publication price.
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