A takeover skirmish among three of the nation's largest online stock
brokerages erupted over the weekend, potentially leading to a
significant reorganization of the industry.
E*Trade Financial made an unsolicited bid Friday to buy Ameritrade
Holdings for more than $5.5 billion in a letter to its board, according
to executives involved in the talks.
Ameritrade, meanwhile, has been holding secret negotiations to buy TD Waterhouse, the executives said.
The boards, managements and advisers of all three companies spent the
weekend plotting their next moves. Competitors like Charles Schwab also
spent telephone time discussing where they might fit in, executives
said.
Representatives for E*Trade, which is based in New York, and
Ameritrade, which is based in Omaha, Neb., declined to comment. A
spokesman for TD Waterhouse, which is based in New York, could not be
reached for comment.
In a recent research report, Michael Hecht, an analyst at Banc of
America Securities, noted that the management of E*Trade "believes that
the discount brokerage industry is ripe for consolidation and hopes to
participate."
"To the extent weak equity markets put pressure on the group's economics, consolidation becomes more likely," Hecht added.
Consolidation among the online brokerage firms, now seen by executives
as a necessary step in a struggle for survival, is expected to reach
down to investors and the prices they pay to trade stocks.
The showdown illustrates just how much pressure the online brokerage
firms are under as the stock market and trading volumes continue to be
weak, never having returned to the heights of day trading in the late
1990s.
The traditional Wall Street firms, considered dinosaurs only several
years ago compared with the upstarts, have remained resilient as many
investors have preferred the hand-holding of brokers rather than the
anonymity of mouse-clicks.
For the last several years, with so many online brokers trying to steal
business from one another and their more traditional bricks-and-mortar
rivals, the commission fees that investors pay have fallen sharply,
both online and off.
Online brokerage firms offer deals now for investors to pay as little
as $8.95 a trade and some offer 20 or more commission-free trades as an
incentive to sign up with the services.
Analysts suggest that the steep decline in commission fees will likely flatten or even rise as the online brokerages merge.
TD Waterhouse is owned by the Toronto-Dominion Bank, which has held
unsuccessful talks about selling TD Waterhouse to both E*Trade
Financial and Charles Schwab, which is based in San Francisco. More
recently Schwab and Waterhouse have been adversaries. In March, Schwab
sued TD Waterhouse, saying that a Waterhouse ad campaign had falsely
labeled Schwab a high-priced firm with inferior service. Waterhouse
stood by its ads.
Speculation of a deal between E*Trade and Ameritrade took hold Friday
after E*Trade canceled meetings with investors in Europe and scaled
back a stock buyback program, according to Richard Repetto, an analyst
at Sandler O'Neill & Partners who follows both companies.
Though he downplayed the possibility of a quick deal, Repetto said, "Consolidation makes a lot of sense."
Of the two companies, E*Trade has been somewhat buffered from the slump
in stock trading because it has a bank that sells mortgages among other
products--although that business, too, could suffer as interest rates
rise.
E*Trade also owns a business that could process trades for
Ameritrade's customers, were the two businesses to combine, said
Charlotte Chamberlain, an analyst at the broker Jefferies &
Company.
A merger between E*Trade and Ameritrade would place more pressure on
Charles Schwab. The company, long an industry giant, has shaken up its
management and cut commissions several times over the last few months
in an effort to regain ground lost in recent years to smaller, more
nimble competitors like E*Trade and Ameritrade.
By
Andrew Ross Sorkin
The New York Times
Recent Comments