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Zyrtec & Levitra Ads Ordered Pulled

DETROIT (AdAge.com) -- In a continuing crackdown on direct-to-consumer advertising, the Food and Drug Administration has issued two more warning letters: one to Bayer, Schering-Plough and GlaxoSmithKline asking the consortium to cease a TV ad for erectile dysfunction drug Levitra, and one to Pfizer requesting the company stop print advertising for its allergy medication Zyrtec

April 22, 2005 in Television | Permalink

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